HARVARD BUSINESS SCHOOL FACULTY ON FACEBOOK AND PRIVACY.

BOSTON -- The following information was released by Harvard Business School:

Facebook was in the spotlight once again this week, but it had nothing to do with the movie about the company's founding. A Wall Street Journal story accused Facebook Inc. of violating the privacy of its millions of users, "transmitting identifying information" to advertising firms and Internet tracking companies. Was this business as usual for Mark Zuckerberg, a tempest in a tea pot, a fact of life in a world where privacy has become a rare commodity, or something that Facebook needs to address sooner rather than later?

Four Harvard Business School faculty members who are experts in social media-- John A. Deighton, Benjamin G. Edelman, Sunil Gupta, and Mikolaj Jan Piskorski -- offer their perspectives.